3 Key Ingredients To Any Successful Video


Think about it. In cinema…music, picture and creative storytelling can make us laugh, cry, excite us, inspire us and energize a number of human emotions inside of us.

Those same emotional results can be delivered when a customer watches a business video that utilizes the same 3 ingredients… music, picture and creative storytelling, in order to sell and promote business services of any kind….. all of which when used effectively, will create an emotional impact on their decision to invest in what you do as a business.

By watching they’ll have an opportunity to experience an emotional enlightenment which persuades them to trust and accept your brand of service as the best in the business.

These techniques done right and by a true video professional who knows how to achieve this pure emotion in the form of business video story telling, is a guaranteed way to increase business engagement, separate yourself from your competition and most importantly help make the sale.

“Your video should solidify your company’s credibility and explore the important and unique aspects of your business while emotionally charging and motivating potential customers to select your company for their specific needs. It should assist in gaining new customers, repeat customers, repeat business…every time!”

“It honestly starts with hiring a video production company that has a true passion for creating a story that will inspire those watching – otherwise, it’s often an impossible feat and the video falls short. A video producer has to truly love what they do, and have a keen interest in what your business does, and then set out to produce an effective video. One that will tug at them or stir the right emotion for the genre of video being delivered,” says Scott Steward of The Video Stewards in Charlotte, North Carolina.


The Video Stewards produce professional business videos that get your potential customers excited and passionate about your business, inspiring them to invest in the product or services you offer.

Contact us today to learn more about our video production solutions and how we can help your company with its next video project. Call us at 704-759-4932 or email us at info@videosteward.com.

We look forward to working your company and the opportunity of showcasing your business with a company video that will increase integrity and sales.Any successful video marketing campaign should be designed to emotionally influence prospects by utilizing the 3 key ingredients used to stir emotion in any successful film and video production: Music, Picture and Creative Storytelling.

Scott Steward