When people see others having a successful experience with your company's product or service, they're much more likely to buy into the product or service themselves.
Testimonial videos allow your happy clients to describe the story of how your solution solved their problems, saved them time and reduced their stress.
Studies have shown, testimonial videos are more likely to convert a lead into a sale compared to a traditional case study. Allowing a happy customer to brag on your brand rather than bragging on yourself can build a foundation of trust.
Testimonial videos are powerful weapons in forming integrity, more sales leads and referrals for your business.
• Potential customers accumulated by testimonial video campaigns are more likely to convert into sales and increased business.
• Allow a customer to access a ton of information regarding your company through the lens of a real customer before stepping a foot inside your storefront or e-commerce page.
• People much more likely gravitate towards things and places that resemble themselves.
• Testimonial videos are viewed as a leading form of marketing for many successful marketers.
• Video is an affordable and practical way to get your business message out to the world and should always be a major part of your marketing plan both now and into the future.
• Bring public proof that your product and services are legit, solve problem and efficient at providing what the customer needs and expects.