video marketing is clearly now a requirement to remain competitive in today’s business world.

If you're currently not utilizing video to reach new customers, consider telling the story behind your business to make a deeper connection with prospects.

A popular video style that puts the focus on your business is often referred to as a “Company Spotlight” or “Company Overview” video. (We prefer mini-business documentary or business story.) This type of video primarily tells the story of what ultimately drives your business….your mission, team, and the satisfied customers who stand behind it.

A company spotlight video will prove to be an effective method of differentiating yourself from the competition. It provides an excellent opportunity to unveil your company’s commitment of striving to be the best in your industry.

Don't think of it as a long, drawn-out "corporate video" but rather a visual tool that provides vital information in an interesting way. A video created with just the right amount of emotion and detail to draw your prospects closer to believing in what you do through the power of genuine storytelling.

Keeping the focus on your company mission will build a solid foundation of trust and get the viewer emotional about making the decision to do business with you.

A highly effective way to reveal your commitment to the customer while giving them a clear view to learn more about who you are and what you do.